The anatomy of a $100k/month ecommerce content marketing campaign
Learn the principles and process I used to help this client go from no organic presence to consistently hitting $100k per month from content marketing in under 10 months.
Sustainable Growth Through Content & SEO
We drive revenue for ecommerce brands by building and scaling SEO and content marketing programs.
Trusted by:
If SEO is a recipe,
Meriwether is your Head Chef.
Tell us if this sounds familiar:
You’ve worked with SEO agencies in the past
But aren’t sure of the business impact of their work
But aren’t sure of the business impact of their work
Previous agencies didn’t drive strategy or show progress
Instead, they handed you a cookie-cutter list of deliverables and called it a day
Instead, they handed you a cookie-cutter list of deliverables and called it a day
Your CEO and CFO have questions that need answers
You get that SEO requires a heck of a lot of patience... and you still need to justify decisions and investment.
You get that SEO requires a heck of a lot of patience... and you still need to justify decisions and investment.
You have in-house writers and developers to work on SEO*
You just need someone to lead strategy and pull it all together
You just need someone to lead strategy and pull it all together
If that’s you, you’re in the right place.
If SEO is a recipe, we’re your head chef. We’ll take your writers, developers, and website and create something Google, your future customers — and your CFO — will love.
If SEO is a recipe, we’re your head chef. We’ll take your writers, developers, and website and create something Google, your future customers — and your CFO — will love.
*P.S. Don’t have a team in place yet?
We have a team of expert contractors ready to help with content writing, development, and daily SEO tasks.
We have a team of expert contractors ready to help with content writing, development, and daily SEO tasks.
“We've been working on SEO for almost a decade and Josh still found some areas where we could improve. He also helped us with a redirect project across our entire product catalog. I'd recommend him if you need help with SEO or content!”
“Josh gave us some great ideas for our SEO at Gloves.com. And that's not easy since we were already ranking for most of the obvious keywords in our industry.”
“We've been working on SEO for almost a decade and Josh still found some areas where we could improve. He also helped us with a redirect project across our entire product catalog. I'd recommend him if you need help with SEO or content!”
“Josh gave us some great ideas for our SEO at Gloves.com. And that's not easy since we were already ranking for most of the obvious keywords in our industry.”
“We've been working on SEO for almost a decade and Josh still found some areas where we could improve. He also helped us with a redirect project across our entire product catalog. I'd recommend him if you need help with SEO or content!”
“Josh gave us some great ideas for our SEO at Gloves.com. And that's not easy since we were already ranking for most of the obvious keywords in our industry.”
How we can help you
SEO and content strategy
Our standard engagement includes standalone SEO and content strategy — perfect for in-house teams.
We’ll help you identify your highest-leverage SEO opportunities and act on them quickly and efficiently.
We’ll help you identify your highest-leverage SEO opportunities and act on them quickly and efficiently.
White glove reporting
We go beyond standard KPIs like impressions, rankings, and clicks.
We’ll help you break down revenue by brand vs non-brand keywords; look at which pages are performing; and help you make a case for SEO from day 1.
We’ll help you break down revenue by brand vs non-brand keywords; look at which pages are performing; and help you make a case for SEO from day 1.
Full service SEO & content marketing
We have a team of writers, editors, VAs, and developers on hand if you need full-service help.
Or we can augment your existing team’s capabilities if you just need a hand in a few areas.
Or we can augment your existing team’s capabilities if you just need a hand in a few areas.
SUCCESS STORY: MELO LABS
Ranked collections pages #1 for target keywords
We helped Melo Labs go from no organic presence to ranking #1 for target keywords in just under a year. Better yet, they ranked for those terms with high-converting product and collections pages.
Melo Labs is a great example of a client who needed a full-service campaign. We helped them with on-page SEO; link-building; content strategy; and content creation.
From the founder:
“Working with Meriwether has been HUGE for Melo Labs. They’ve turned SEO into a sustainable channel in a year when Facebook and Google Ads have been fluctuating a lot.
Josh does a phenomenal job breaking down the strategy of what targets we’re going after and ties measurable results to the work we’re doing.”
Get results like this for your brand
SUCCESS STORY: MEDICAL DEVICE COMPANY
From $11k/month to $111k/month in <10 Months
This medical device company (anonymized due to NDA) came to us with an SEO and link-building team already in place.
We built a content marketing team specifically for their account and scaled from $11k/month to $111k/month in under 10 months, just from their blog environment.
“...one client in particular Josh took from six figures to seven figures [from content]...I look forward to working with him in the future”
Mike Volkin
Fractional CMO
Mike Volkin
Fractional CMO
See how we did it!
“We've been working on SEO for almost a decade and Josh still found some areas where we could improve. He also helped us with a redirect project across our entire product catalog. I'd recommend him if you need help with SEO or content!”
“Josh gave us some great ideas for our SEO at Gloves.com. And that's not easy since we were already ranking for most of the obvious keywords in our industry.”
“We've been working on SEO for almost a decade and Josh still found some areas where we could improve. He also helped us with a redirect project across our entire product catalog. I'd recommend him if you need help with SEO or content!”
“Josh gave us some great ideas for our SEO at Gloves.com. And that's not easy since we were already ranking for most of the obvious keywords in our industry.”
Meet Our Founder
Hi, I’m Josh. Want to know a secret?
I never wanted to work in SEO.
Early in my career I wanted to be a direct response copywriter like Gary Halbert or Eugene Schwartz.
I never wanted to work in SEO.
Early in my career I wanted to be a direct response copywriter like Gary Halbert or Eugene Schwartz.
Hi, I’m Josh. Want to know a secret?
I never wanted to work in SEO.
Early in my career I wanted to be a direct response copywriter like Gary Halbert or Eugene Schwartz.I wanted to be able to write words on a page and show how those words resulted in real, measurable revenue for my clients.
(un)Fortunately, my first go at being a freelance copywriter didn’t pan out and I had to get a job so I could move to NY to be with my now wife Bridget.
Turns out the only job I could find at the time was in content marketing and SEO. One thing lead to another and here I am.
Things that have changed: Now I love SEO
Things that haven’t changed: I still love to drive real, measurable results
I especially love working with e-commerce brands for two reasons:
I wanted to be able to write words on a page and show how those words resulted in real, measurable revenue for my clients.
(un)Fortunately, my first go at being a freelance copywriter didn’t pan out and I had to get a job so I could move to NY to be with my now wife Bridget.
Turns out the only job I could find at the time was in content marketing and SEO. One thing lead to another and here I am.
Things that have changed: Now I love SEO
Things that haven’t changed: I still love to drive real, measurable results
I especially love working with e-commerce brands for two reasons:
1
I love supporting “product people”
My dad worked at Whirlpool growing up and we always had one of the fridges he designed in our house. He’d point to the door and say “See that? We designed these shelves to be modular so they could hold more ketchup.”
My dad worked at Whirlpool growing up and we always had one of the fridges he designed in our house. He’d point to the door and say “See that? We designed these shelves to be modular so they could hold more ketchup.”
1
Today I get to work with people with that same spirit of innovation. You bring the product, I’ll bring the SEO.
2
I get to see real revenue as a result of our work.
You rank for the right keywords, you make money. Simple. Measurable.
You rank for the right keywords, you make money. Simple. Measurable.
So far I’d like to think I’ve had a pretty good track record. I’m the guy behind all the case studies on this site, and was recently asked to be CXL’s ecommerce SEO instructor.
If you want to connect, hit me up on LinkedIn. Thanks for visiting the site and talk soon!
Take the next step
See how Meriwether can help your brand grow with content marketing & SEO.
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